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Fresh Off Billboard Award Wins, Justin Bieber Announces Launch of Perfume “Someday”[VIDEO]

2011 Billboard Music Awards - Show
(Photo by Ethan Miller/Getty Images for ABC)

Justin Bieber is a household name, especially if you have young girls, and this could be his year.  Not only did he win big at the Billboard Music Awards on Sunday, but now he is trying to expand his name by putting out a woman’s perfume.

Sunday, Justin was nominated in 11 categories and ended up taking home 6 awards including Top New Artist.  Now that he is making a name in the music business, he wants to dominate merchandising.  And he is going after his core fans, the ladies.

Justin has always aimed for the ladies.  He already has a nail polish line out, which was very successful.  And now a perfume just for them.  It is called Someday and is said to be a “fruity gourmand” blend.  It will also come in a heart shaped bottle with a rose on top.  (Ok cue the awwwws)

In an interview with Fashion Magazine, Justin says:

“Let’s be real, the way a girl smells is very important to a guy!  I have such a deep connection with my fans, so creating a fragrance that I personally love is another way I can bring them closer to my world.”

Bieber is, however, doing a good thing with this perfume.  He will be donating a portion of the profits to two of his favorite charities, Pencils of Promise and the Make-a-wish foundation.

Of course this isn’t his first attempt at a fragrance.  Last June he launched a unisex fragrance called My World. It was available through dog tags and bracelets.  Of course it was a huge success as will be this perfume.

Here is the commercial for his fragrance.

What are your thoughts??

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