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Should Major League Sporting Teams Allow Advertising On Uniforms?

One company is buying a spot on the Cleveland Cavaliers‘ Jersey. Next year, you’ll be seeing the logo of this big name company, which is located in Ohio, home of the NBA franchise. Will this be a good idea?

Good-year Tires! The tire company, founded and headquartered in Akron, Ohio, signed a multi-year deal to be on the Cleveland Cavaliers jerseys. A wing foot will be yellow on the jersey, but will have a blue outline on the wine jersey, and a yellow outline on the white jersey.

There is two sides to the story, one side does not support the idea saying, “the NBA and owners are greedy, even more, sponsors who put their names on the jerseys will see a decrease in sales.”

People across social media are saying, “If you owned a team and a company approached you with a million dollar deal to put a two-inch logo on your team’s sportswear, you would be quick to sign that deal.”

This is a trend that is already gaining ground and mirrors major soccer teams in the world, less than one-quarter of the NBA teams have signed deals so far. This includes the Philadelphia 76ers (StubHub), Sacramento Kings (Blue Diamond), Boston Celtics (GE), Brooklyn Nets (Infor), and Utah Jazz (Qualtrics).

Should the other major sports teams run with this idea? Let us know in the comments.

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