imax

It seemed like 3D was having itself a little moment there for a while, spurred on by the success of James Cameron’s Avatar back in 2009. But it seems like the 3D era is nearing an end, as 3D’s biggest supporter, IMAX, has made the decision to focus more on 2D screenings of Hollywood tentpoles, citing a “clear preference” amongst consumers.

So over the weekend I went to my very first IMAX/3D movie at UA and I gotta say my expectations were not met, but neither was I let down.  I don't know if it's because I saw an "IMAX/3D" movie instead of just an "IMAX" movie, but it wasn't what I had expected.  We just recently got the IMAX theaters at UA here in Amarillo, so I had no previous experience to compare it to, just