Product placement and sponsorship can be a precarious situation. Companies who spend millions of dollars on a branding campaign can wind up coming across as too pushy or stiff to relate to consumers.
Richard "Dick" Trickle died Thursday at the age of 71. His body was discovered next to his pickup truck at a cemetery in Lincoln County, North Carolina, after the longtime NASCAR and short-track driver shot himself, according to police.
Driver Denny Hamlin will miss at least six weeks of the 2013 NASCAR Sprint Cup Series circuit after suffering fractured vertebra in a crash on the last lap of Sunday's race at Fontana, California.
The NASCAR Sprint Cuprace at Texas Motor Speedway on April 13 is the first scheduled night race of the NASCAR season. It will now be known as the NRA 500 due to its new sponsor.
You may think of the U.S. Postal Service as a dusty and outmoded institution, and we wouldn't argue with you, but it seems the good ol’ USPS is still doing something right. Just check out its latest batch of cool Forever Stamps featuri
Kyle Larson’s horrifying crash at Daytona International Speedway in the Nationwide Series race Saturday has stunned the nation. During the crash, parts of the car and the engine flew into the grandstands and a fan was able to catch it all on video.
Actor James Franco may have rehearsed his line, but it still came out wrong. Franco, star of the upcoming release 'Spring Breakers' was at the Daytona 500 today to serve as grand marshal. With driver Danica Patrick in the pole position of the race, the Daytona 500-opening phrase, “Gentlemen, start your engines,” doesn’t fit the field, so Franco decided to adjust the wording, except he screwed it up
Jimmie Johnson won the Daytona 500 on Sunday, holding off Dale Earnhardt Jr., Mark Martin, Brad Keselowski and Ryan Newman to win the first points race of the 2013 NASCAR Sprint Cup season. Pole-sitter Danica Patrick finished eighth. Earlier in the race on lap 90, Patrick became the first woman to lead a lap at the Daytona 500.
With two laps left in the race, Johnson led Greg Biffle and Patrick, with Earnhardt in fourth, when the final charge began. Johnson, a five-time Cup Series champion, was able to dash away while Earnhardt made his m
Cruising around the track at 196 mph is what Ms.Danica Patrick does to be happy, now she is sitting on the top spot at the start of the Daytona 500 this Sunday.
With about two laps to go in the AdvoCare 500, NASCAR Driver Jeff Gordon crashed into fellow driver Clint Bowyer. The bump sent Bowyer into the wall and sparked one of the greatest NASCAR fights of all-time -- in the pits!
From 1959 to 1992, NASCAR legend Richard Petty won 200 races, setting a career record that is pretty much unmatchable for active drivers. Still, today’s Sprint Cup racers compose arguably the strongest field of competition that the sport has ever known.
While stars such as Jeff Gordon and Jimmie Johnson may never reach Petty’s incredible peak, they have managed to accomplish feats that eluded even The King. Let’s take a look at the five winningest drivers on today’s Sprint Cup circuit:
