Rings: "A couple makes a horrifying discovery: there is a "movie within the movie" that no one has ever seen before". this will be the third movie of the The Rings franchise. Hitting theaters February 3, 2017. So in efforts for a big opening for the movie, an electronic store had hidden cameras to capture the reactions of unsuspecting customers when Samara comes for them out of the TV. These are priceless lmao!