Lori grew up in the Texas Panhandle. It will always be home. She loves the people and the community. Lori has been in Amarillo radio 28 years. She started her radio career at the One 91.1 and in the Broadcasting Department of West Texas A&M University. One of the things that her mentor, Dr. Leigh Browning drilled in her head was the pronunciation of W. "It's not dubya, it is double u." Her love for the radio and country began at an early age. She used to sit in her grandmother's kitchen floor. Her grandmother would turn up the radio and get to cooking or baking. Lori was either going to become a chef or on the radio. You know which one she chose. When she's not working she enjoys spending time with her family going to events, concerts, museums and going on road trips. If she has some extra time you can find her curled up with a good book escaping to another world for a bit. If you have any great book suggestions don't hesitate to email her a list.
Lori Crofford
Amarillo Has a New Breakfast Brunch Option with Boozy Delights
This Amarillo restaurant may not be on your list for a great breakfast or brunch, but should.
Sweet and Simple Ways to Celebrate Valentine’s Day in Amarillo Without Breaking the Budget
Valentine's Day doesn't have to be expensive, here are some great idea for a thrifty Valentine's Day in Amarillo.
A Sip of Amarillo’s Past: Remembering the Legendary Marshall Coffee Co.
Marshall Coffee Company was a locally owned coffee shop in Amarillo that offered great coffee, service and a little something extra.
Former Accelerate Christian School Teacher Sentenced for Improper Relationship with a Student
A former teacher at a Amarillo school was sentenced recently for an improper relationship with a student.
Stay Close to Home for College: Here’s Why You Should Go to WTAMU
WTAMU earns high spots in national rankings, another reason to enroll at the university.
It’s Not a Yolk: Get Farm-Fresh Eggs Delivered Straight to Your Door in Amarillo
Looking for farm fresh eggs in the Amarillo area? There's a business in Canyon that will deliver to your home.
Planning a Proposal? These are the Most Romantic Cities in Texas
Texas has the perfect spots for a wedding proposal, here are the most romantic cities to pop the question.
Time To Plan the Perfect Valentine’s Day: Amarillo’s Most Romantic Restaurants to Reserve Now!
Amarillo is filled with many romantic restaurants perfect for Valentine's Day.
Weather Closings and Delays for the Texas Panhandle 2025
Weather closings, cancellations and delays for the Texas Panhandle.
Check it Out: Amarillo’s Buc-ee’s Could Be the Next Celebrity Hot Spot
Expect more celebrities to visit Buc-ee's as they are passing through Amarillo.
Amarillo’s Accent? New Video Claims It’s One of the Hardest to Understand in Texas
A new video claims Amarillo's accent is one of the hardest to understand in Texas.
Freezing Temps Are Here: Do NOT Leave These Items in Your Car During Texas’ Arctic Blast
When it comes to the freezing winter weather in Texas you shouldn't leave these items in your car.