Lori grew up in the Texas Panhandle. It will always be home. She loves the people and the community. Lori has been in Amarillo radio 28 years. She started her radio career at the One 91.1 and in the Broadcasting Department of West Texas A&M University. One of the things that her mentor, Dr. Leigh Browning drilled in her head was the pronunciation of W. "It's not dubya, it is double u." Her love for the radio and country began at an early age. She used to sit in her grandmother's kitchen floor. Her grandmother would turn up the radio and get to cooking or baking. Lori was either going to become a chef or on the radio. You know which one she chose. When she's not working she enjoys spending time with her family going to events, concerts, museums and going on road trips. If she has some extra time you can find her curled up with a good book escaping to another world for a bit. If you have any great book suggestions don't hesitate to email her a list.
Lori Crofford
Deadly Danger Lurking in Your Spice Rack! Popular Seasoning Could Kill Those with Certain Allergies
A popular seasoning is being recalled.
Love The Legend of Meredith Mike? Here’s a Great Place to Stay While You Try to Catch Him
A unique place to stay on your mission to find Meredith Mike!
Here’s the Buzz! It’s Spring So You Can Expect Bee Swarms in Amarillo and Canyon
It's spring and the bees swarm.
Everything is Bigger in Texas: Imagine Living in a Giant Cowboy Boot or Cowboy Hat
Where else in Texas could you live in a boot!
From Fear To Fun: Tulia’s Dentist Ads Win Hearts
The ads from this business are hilarious.
The Unnerving Mystery of a Texas Woman Who Vanished, Returned, Then Vanished Again
A missing Texas woman missing since 1993 was possibly found 28 years later.
Think Amarillo is Crazy with Crime? These New Statistics Might Surprise You
Great news for Amarillo when it comes to Crime!
Get A Sneak Peek of the New Pondaseta Brewing Co. in the Santa Fe Depot in Canyon
Check out the progress of the transformation of the Canyon Santa Fe Depot into the Pondaseta Brewing Co.
Who Knew? This Creature Lives in the Wilds of Thompson Park In Amarillo
This unique wildlife animal has been spotted in Thompson Park.
There’s a New Player in the Amarillo Convenience Store Wars
A new company is jumping into the convenience store wars in Amarillo.
Texas Department of Transportation Warns Not To Wear Eclipse Glasses While Driving
Don't drive and eclipse.
Happy National Burrito Day Amarillo! Here’s Where to Get Some Great Burrito Deals!
Today is the day to grab a burrito and enduldge!