Kylie Jenner Ousts Beyonce as Instagram’s Most Valuable Celebrity, Draws a Reported $1 Million Per Post
We're sorry to break it to ya, Beyhive, but Kylie Jenner is Instagram's most lucrative celebrity.
In accordance with a new data report from D'Marie Analytics, a firm trained in social media insights and analytics, the Life of Kylie star now outranks Beyoncé as the highest-paid influencer on social media today.
The 20-year-old reportedly holds an "ad equivalent value to over $1,000,000 per post across her social media portfolio," as a report, described by People, details the beauty businesswoman's reign on the platform.
The cash crown, once held by the Lemonade singer, now rests atop Jenner's head thanks to her massive 154M+ social following and active engagement across her Twitter, Instagram and Facebook profiles alone.
D’Marie Analytics CEO Frank Spadafora also corroborated the evidence in a recent press run, stating: "Kylie is an undeniable global brand, which may make some roll their eyes. But the reality is this young, female entrepreneur's savvy helped her reach a milestone in the influencer marketing and advertising industry which many seasoned professionals have failed to achieve."
Despite her age, the Kylie Cosmetics owner's social media pull isn't to be taken for granted. Snapchat learned that lesson the hard way when it nearly disintegrated under the weight of Jenner's stock-dropping tweet in response to an upsetting app update, costing the company $1.3 billion.
Jenner commands an average engagement of 3 million likes and 170K comments on each snapshot alone. Not to mention, her videos on the app send Kyliebots dashing by the millions at the chance to be first to double-tap.
All that in mind, it's not hard to see why the young magnate is stiff enough competition to dethrone the likes of Queen Bey.