Taco Bell Serving Breakfast

Run for the border for breakfast at Taco Bell!  Yes just when you thought you couldn't get enough bean burritos and the crunch wrap supreme, they are working to expand the menu to include breakfast items and have already launched the new menu in a few states.  The breakfast menu is limited, but from breakfast burritos to hash browns, you can't go wrong!

Taco Bell is mainly know for it's late night cravings and quick in and out lunch service, and is now looking to expand on the ever popular growing breakfast menu that fast food chains offer.

It's a booming business right now, breakfast actually accounts for literally all of the fast food's business growth in the past 5 years.

But why is breakfast becoming so popular?  Many people are pointing fingers right at our economy. (Huffington Post)

Breakfast's new popularity has a lot to do with the economy. When people are out of work, they don't dine out much. Lunch sales, in particular, fall because people aren't grabbing a bite to eat during the workday. And at a time when Americans are cutting back on discretionary spending, it's cheaper to buy breakfast at a restaurant than to pay for dinner out.

Fast-food restaurants are clamoring to take advantage of the growing demand. Subway started offering breakfast in 2010. Wendy's is starting to get into the breakfast game, too. And Burger King, Starbucks and McDonald's in recent years have been expanding their offerings of everything from breakfast sandwiches to oatmeal and smoothies.

To quote Taco Bell's chief marketing and innovation officer, Brian Niccol, "Right now we're not getting our fair share of that, we want to get our fair share and then some."

And Taco Bell will stick with what it's known for on the rest of it's menu, affordable food that you get fast.

For its part, Taco Bell is teaming with such popular brands as Johnsonville, Cinnabon, Tropicana and Seattle's Best for its breakfast menu items that range in price from 99 cents to $2.79. The menu includes burritos stuffed with eggs and either sausage, bacon or steak; sausage and egg wraps; hash browns; hot or iced coffee; and orange juice.

Customers can buy the breakfast items in Taco Bell locations in Alaska, Washington, Oregon, California, Arizona, Idaho, Montana, Utah, New Mexico, Nevada and Colorado. A limited number of stores in Texas, Ohio and Oklahoma also will have the breakfast menu.

Some Taco Bell restaurants are already open 24 hours a day, to accommodate the new breakfast offerings. Others will open at least one hour earlier, which means around 8a or 9a. The stores will stop serving breakfast at 11 a.m.

That's a later start time than most other fast food chains breakfast, but it's a reflection of Taco Bell's core customers, the 18  to 20-somethings who generally aren't up at the crack of dawn.

I've done a ton of digging, and as far as I've found, the limited stores in Texas carrying the menu does not include Amarillo.  They need to hurry up!  Yo quiero Taco Bell breakfast burrito dammit!