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Parad-Ice brings authentic Mexican ice cream and paletas to Amarillo, offering sweet treats and family tradition in every scoop.

Canyon’s Panhandle-Plains Historical Museum may be closed, but the annual Christmas Open House lives on with Santa, music, and cocoa on the lawn.

A Texas Tech linebacker is rewriting history — and could finally deliver the Heisman to West Texas.

Six Amarillo and Canyon schools hit the gridiron for the Texas high school football playoffs. Here’s who’s playing and when under the Friday night lights.

Looking to skip the kitchen this Thanksgiving? Here’s where you can grab a great meal in Amarillo — from buffets to sit-down dinners and stress-free takeout options.

Women at a Texas prison are turning fabric into hope, sewing quilts and pillowcases for foster children in need.

Help Amarillo families this holiday season by volunteering at Salvation Army red kettles, Angel Trees, and holiday meals.

You can make new Christmas memories in Amarillo by swimming with Buddy the Elf! Join Amarillo Parks and Recreation for a festive pool movie night this December.

As the holidays draw near, a fresh destination for beauty treatments is about to make its debut in Amarillo.

Amarillo High lost six wins after a UIL ruling over an ineligible player, forcing the team to fight for its playoff spot.

Target’s new customer service rules ask employees to smile and chat more — but not every shopper is thrilled about the change.

Last month, Amarillo collected over 1,900 pairs of socks in its Socktober drive. This November, the City and Public Library launch “Carevember,” collecting adult winter gloves, toothpaste, toothbrushes and 5,232 feminine-hygiene pads.

Amarillo is alive with new storefronts, medical centers, shops, and services in 2025. From Canyon to the heart of the city, fresh businesses are opening everywhere. Explore, support, and celebrate the expansion shaping our community.

Freezing weather is returning to the Texas Panhandle, and with it comes serious risks to your body, home and vehicle.

Parents, relax! Amarillo’s Discovery Center is offering its Friendsgiving Day Camp this Thanksgiving break for kids ages 4 to 10, packed with fun and learning.

Brace Yourself Store brings mobility freedom to Amarillo with medical supplies, lift chairs, scooters, and more for independent living.

Amarillo Magic Company is bringing Christmas wonder to life with Christmas Through the Eyes of a Child, a heartwarming, family-friendly holiday magic show perfect for all ages.

Pescaraz Italian Restaurant in Amarillo will give out 250 free spaghetti meals Friday to help families affected by the shutdown.

In Texas, rabies vaccines for pets are not optional. Here’s what the law requires, when it applies, and how enforcement typically works for pet owners.

The Lumberyard in Canyon updates its menu and hours, making dining more affordable and fun with a self-serve beer wall and vibrant patio.

Starting Nov. 15, 2025, the City of Amarillo will close all public park restrooms until March 2026 — a decision made to prevent winter pipe damage, but one that leaves families scrambling for alternatives.

Amarillo City Hall just scored Texas’s top restoration award, putting the city’s downtown comeback on full display.

A $40K H-E-B donation in Amarillo has locals buzzing — could this be the start of something bigger?

When families started losing SNAP benefits, Amarillo businesses stepped up. Big Jim’s Pizza and K-N Root Beer are feeding kids for free through an expanded local program.