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As we head deeper into September, two things have become pretty clear about 2017 box office numbers: one, Hollywood desperately needs to bounce back a little bit from the doldrums of August, and two, whoever decided to hedge their studio’s bets with a September release date for a movie about a killer clown is looking like a [profanity] genius right about now. We’ll get to all of that in a moment, but first, here are the box office numbers as of Sunday afternoon:

Turns out little kids aren't the only ones scared of red balloons floating above sewer grates.

Perhaps the most frustrating aspect of The Dark Tower isn’t that it failed to live up to expectations decades in the making, or even that it mangled Stephen King’s source material in a way that die-hard fans found unforgivable. No, the most frustrating aspect of The Dark Tower is that it’s just… fine. Despite the plethora of negative reviews, it isn’t some disastrous flop a movie, nor is it an ambitious mess that reached for the stars and came crashing back to earth. It’s just sorta there, a Young Adult action-fantasy film that limps through its paces before ending with a thud. Really, how do you even make a King adaptation that doesn’t have a little bit of ambition?

Something fishy is going on with the two Stephen King movies coming out this year. At least, their runtimes aren’t exactly what you’d expect. It was recently revealed that The Dark Tower clocks in at a lean 95 minutes long, and now we’re hearing that Andres Muschietti’s It is considerably longer than two hours: approximately 135 minutes.

The upcoming adaptation of Stephen King‘s classic 'IT' has horror-movie fans excited like they haven’t been in years, and much of that is due to just how terrific — and terrifying — the trailers have been.

You know what they say: Everything is better with friends. That includes fighting an evil demonic clown who lives in town sewer system and has an affinity for Victorian era garb. Wardrobe preference notwithstanding, Pennywise is still pretty darn terrifying, especially if you’re already scared of clowns — in which case, you might want to avoid the new trailer for IT.

Studio math might be one part proprietary data and one part alchemy, but here’s something I feel pretty confident saying: when your trailer sets the all-time record for most views in a day, you’re about to make some moolah. We all remember that the first teaser trailer for It had 197 million views in its first 24 hours online, shattering the previous (albeit short-lived) record of 139 million set by The Fate of the Furious. Those would be extraordinary numbers for any movie, but for an unapologetic horror film about a demon clown? Not even the most aggressive Warner Bros. projections could have predicted that.

'It’s gonna be bad for clowns,' says one 42-year-old professional clown.

Andrés Muschietti's adaptation of one of Stephen King's creepiest novels will be split into two parts.

’Tis the season for images of movies that none of us will be able to see until months from now! The latest was a kind of Christmas present from the folks over at the remake of Stephen King’s It, but unfortunately it’s more awkward than scary. The image shows Pennywise — who else? — lurking inside a larger-than-life sewer pipe, seemingly floating somehow above the ground.

After a very long search that looked at a wide variety of actors, the upcoming remake of Stephen King’s It has found its new Pennywise the Clown. And, you can keep guessing for a very long time, because we’re pretty sure you’ll never guess who it is.

Cary Fukunaga’s adaptation of Stephen King’s It is one seriously ambitious project, and given the massive size and the generation-spanning scope of the novel, it’s hardly surprising (and even something of a relief) that he’s splitting the story into two films. Fukunaga has a lot of work ahead of him, but most challenging will be the casting of Pennywise the clown, the terrifying entity made famous by Tim Curry in the ‘90s miniseries adaptation. Rest assured that Fukunaga isn’t taking that casting lightly.