50 Cent is certainly no stranger to lucrative beverage deals, as anyone who remembers the millions he made from Vitamin Water could tell you.

Now, he’s using that acumen to help raise money for those in serious need.

Through a new deal with Pure Growth Partners, 50 has announced the launch of Street King, an all-natural energy drink whose proceeds will help combat world hunger — all part of his stated goal to feed a billion people in Africa over the next five years.

Chris Clark, founder and CEO of Pure Growth Partners, praised his new partner by saying “50 Cent and I share a common vision: To address the world’s problems through smart and sustainable business models. With the rampant starvation in Africa and hunger afflicting children worldwide, we need socially responsible businesses that affect real change now more than ever.”

“I’m inspired by [Clarke’s] vision and innovative approaches to tackling serious issues,” added 50. “It’s our mission with Street King to really change children’s lives around the world.”

Street King, which will reach store shelves in September, is launching with orange mango and grape flavors, which will retail between $2.49 to $2.99. According to the company, the all-natural ingredients include gingko biloba, vitamins, and caffeine.

50 Cent is also asking fans to register at the Street King website as part of an interactive online campaign he’s planning in conjunction with the launch.

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