Patrick Bateman

What deters the majority of our population from drinking alcohol non-stop? Some would say it’s the soul-crushing hangovers, the inevitable prayer sessions to the porcelain throne, or the regrettable decisions made under the influence. For most novice drinkers, it’s the taste. That’s where Air enters stage right to take a bow.

Say what you will about marketers – most of ‘em stink – but when it comes to understanding the cubicle monkey, they hit the nail on the head.

Kraft is generally considered to be a family-friendly brand that errs on the side of being tame (read: lame), but the food and beverage conglomerate has turned that approach upside down down under with this Australian TV spot featuring what appear to be naked bodies and a line worker calling out in ecstasy.

Vodka flavors are getting out of hand. We love buttered popcorn as much as the next guy – to the point where we always get the gigantic bucket at the movie theater despite our habit of overeating then fighting back vom-bombs – but, infusing that flavor into vodka will definitely have us on the horn with Ralph.

The evolution of dangerous car-related stunts has come a long way since Stiles surfed the Wolfmobile in ‘Teen Wolf’ back in ’85. After a two decade hiatus, the next level of car-surfing called ‘ghost-riding the whip’ blew up the internet thanks to Bay Area rappers. Just when you thought the dangerous art has been forgotten forever, this dude comes along and ghost rides his speedboat on a surfboard

How much does a polar bear weigh? Enough to break the ice. We once had a girl respond to that question with, ‘What’s a polar bear?’ Either she was the best troll ever or she was dumb as rocks. We’ve found a new ice breaker that is going to become a national sensation. You thought Suck ‘n’ Blow was intense, this one might end up in a worldwide baby boom pandemic.

We’ve seen a lot of vodkas come down the pike lately that appeal to foodies of all varieties – ranging from the sweet to the salty (sometimes both), from the crazy to the disgusting. But, if you’re looking to relive those childhood memories of suffering through sucking a Fireball or Mega Warhead, we suggest the Naga Chilli Vodka, which has been called the World’s Hottest Vodka.

Though the popularity of BASEketball never really took off after the movie’s release, some vertical-minded entrepreneurs believe one of the greatest drinking games to ever come down the pike should get an infusion of basketball.

The golden shower giving Grammy winner R. Kelly released his autobiography titled, ‘Soulacoaster: The Diary of Me’ back in late June. Jimmy Kimmel got his hands on it and enlisted revered and lauded character actor Gary Oldman to perform a dramatic reading from the book.

If you’re an ad agency struggling to come up with a campaign that motivates, stimulates, and instigates, just throw some boobs into the mix.

It’ll be a while before Roy Mitchell can live this one down. The 22-year-old made a pit stop at a gas station convenience store for a bag of Doritos… oh, and everything in the cash register. Too bad he forgot his mom was there, and he was forced to watch her step in, snatch the gun and escort him out, scolding him the entire way.

The UEFA Euro 2012 is finally over, culminating with a 4-0 win for Spain on Sunday. Team Espana goalkeeper Iker Castillas pitched the shutout thanks to his mind-numbingly hot girlfriend, sideline reporter Sara Carbonero, staying out of his view. There are those who still think the game is difficult to watch due to the excessive flopping and lack of scoring, and if you’re part of that group, try th