Ben And Jerry’s Supports Gay Marriage With ‘Apple-y Ever After’ Flavor Name
Ben and Jerry's is at it once again. They are fighting for equal rights in a sweet way. They have changed the name to one of their ice cream flavors to help support same sex marriage in the U.K.
As the U.K. launches into debates about same-sex marriage, the Vermont-based maker of delicious pints of ice cream and fro-yo, has renamed one of its signature ice cream flavors to show support for legalizing gay marriage. 'Apple-y Ever After', formerly known as 'Oh My! Apple Pie.'
Now, Ben and Jerry's has announced that Apple-y Ever After will not be available as an actual pint on store shelves--rather, it is being "symbolically launched to raise awareness for this issue," and will only be available for purchase in select scoop shops.
Here is the statement the company made:
"This March as the U.K. government debates whether to legalize same sex marriage, we've partnered with gay rights organization, Stonewall, to raise awareness about the importance of marriage equality by renaming our Apple Pie flavor, Apple-y Every After!"
This is not the first time the ice cream company has come to the aide of the issue. Back in 2009, Ben and Jerry's renamed 'Chubby Hubby' to 'Hubby Hubby' to celebrate the legalization of gay marriage in the company's home state of Vermont.
Way to go! This is a great way to get the message across. Nothing like eating a pint of ice cream in support of equality-I'm in!