Britney Spears is keeping herself more than busy these days. The mother of two is in the midst of her Piece of Me tour, but that didn't stop her from releasing her latest fragrance, Prerogative.

The new unisex scent is the pop star's 24th (!!!) to date and named after her 2004 hit remake of Bobby Brown's track "My Prerogative." She announced the news with a sexy video on social media Monday (July 16).

Check out the announcement below.

Spears chatted with Entertainment Tonight! about the new fragrance.

"I think it's so bold," she says on why she titled it after the song. "There is no judgments and no labels and it's just, it's very fresh and empowerment for women and I think for men and women."

"I feel like it's powerful and sexy for girls for empowerment and to have a little bit of a ego and it's OK to toot your own horn," she notes. "It's really important these days."

The scent is an interesting pairing of lilac and espresso foam, which makes it accessible to both women and men.

Prerogative is available now at Walmart and Kohl's, starting in August.


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