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The University of Texas and Texas A&M University may not compete on the football field anymore, but there is a battle going on for license plate pride. In Texas, all vanity license plates are produced and sold through the company My Plates. Right now, they are offering two high bidders the chance to grab some of the most popular plates in the entire state.

During the My Plates "Great Plate Auction," two of the fifty plate messages on offer are BEEVO and GIGEMM. Both can be displayed on their respective school styled plates. So, will it be the Longhorns or the Aggies who will claim honors with the highest price for their message? You may recall in 2013 the plate message 12THMAN sold for a Texas record of $115,000. Hard to say if these will approach that level, but it’s a battle worth watching.

Another battle within the auction is between car brands Chevy and Dodge. Both CHEVY-1 and DODGE-1 are two of many car related messages up for grabs. Other car related messages include CUSTOM, 911, BOXTER and DEMO.

Unlike other everyday Texas license plates, plate messages sold at auction by My Plates are offered for a 5-year term and are legally transferable. This means the plate owner has the right to pass it on to a family member, or gift to a friend. Transferability also means these plates can be sold, and therefore could make great investments. Any future recipient also gets the same ongoing transfer rights.

All of the plate messages offered in this auction have an opening bid of only $500, with only a few with a reserve beyond that price. Hence, on most plate messages, an opening bid could be the winning bid for that lot if no other bids are received. The My Plates "Great Plate Auction" will be online-only and may be accessed via The auction is open now, but will wrap up on October 21, 2020.

Previous Auction Results:

  • 12THMAN sold for $115,000 in September 2013, making it the most expensive plate message in Texas.
  • HOUSTON sold for $25,000 in January 2013.
  • 3 sold for $20,500 in May 2019.
  • 8 sold for $10,500 in November 2018.
  • ALAMO sold for $10,250 in March 2016.
  • 99 sold for $9,000 in April 2018
  • 1969 sold for $5,250 in August 2017.

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