The Mexican holiday Dia de los Muertos had a new icon. Barbie. That’s right Mattel has created a very unique doll honoring this special celebration.

The multi-day holiday, also known as All Souls Day and All Saints Day by Catholics, is celebrated from Oct. 31 to Nov. 2.

The limited-edition Barbie features a black flutter sleeve, floor-length, flare dress, embroidered with vibrant flowers and butterflies, according to Mattel. The doll also has traditional skeleton face-paint signature to the holiday and a crown of marigold flowers with bright orange monarch butterflies.

Dia de los Muertos is a celebration of life and culture that honors late loved ones and ancestors, traditionally accompanied by colorfully-painted skulls and flowers.

The collectible doll will cost $75 available at Amazon and Walmart online.

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