Toys “R” US Back in Amarillo, Yes Sorta
This is like stopping by McDonalds for a Whopper.
Two arch nemesis companies have teamed up to recreate a brand that we all grew up with and loved.
Geoffrey Giraffe has been adopted by Target.
The parent company of Toys R Us is turning to a past rival to restart its e-commerce business ahead of the holiday shopping season.
Tru Kids Brands is teaming up with Target to relaunch Toysrus.com, according to a joint release.
The site, which launched Tuesday, features product reviews and videos and directs browsers to a buy button at Target.com to complete the purchase.
Both Target and Tru Kids did not disclose details of the financial terms, while analysts say the move is a big win for Target's toy business, they question why Toys R Us' parent company would decide to outsource e-commerce to a third party.
All I know is I don’t wanna grow up.
Thank you Target.