Mysterious Billboard Pops Up In Amarillo [Photos]

What's up with this billboard that popped up above Kaleidoscoops at 34th & Bell in Amarillo?  Can anyone explain what this is supposed to be advertising?  What does my wife being hot have to do with anything?

I'm just looking for some answers!

I've tried relating the billboard to all the stores in the general vicinity of it and nothing makes sense.  I can't for the life of me figure out the meaning behind this billboard!

A billboard is a form of outdoor advertising, so what is this supposed to be advertising?

Further more, who's wife are they talking about?  Is somebody messing with me?

I'm constantly told how hot my wife is, now it feels like somebody paid for a billboard to keep pressing the issue!

So please oh God give me an answer, why is this billboard up and what the hell is the meaning behind it!?

If you answered "who cares", well, I do, I care!  It's driving me crazy!  I have to look at this billboard everyday!