Wrangler To Release ‘Spa Denim’ Jeans That Claim To Moisturize And Reduce Cellulite While You Wear Them
Everyday when my wife gets out of the shower, she spends a good 15 minutes just applying lotion all over her body from head to toe, and then she complains about how she doesn't have enough time to get ready for work. I think I've found a solution! Wrangler is soon to release a new style of jeans dubbed, Spa Denim, that claim to moisturize your body while you wear them! That would cut her lotion time in half! Not only that, if you're a woman fighting with cellulite, they will also work to reduce that! This is an amazing 3 in 1!
Wrangler will says the new "Spa Denim" have built in moisturizing properties and jeans with an anti-cellulite treatment.
Could this really be, well, real? Is is possible to make a pair of pants that has "moisturizing properties" and not only that, but and "anti-cellulite" treatment as well? Seems like it's just to good to be true, and we all know that when something seems to good to be true, it usually is!
Shine on Yahoo did a report on the new denim, and they seem to have mixed feelings about these tremendous trousers from Wrangler.
The third style is undoubtedly the most controversial. Called the Smooth Legs style, these claim to reduce the appearance of cellulite. "Infused with algae extracts, retinol and caffeine, the style was clinically tested by the Institut Adriant in France, where after four weeks of wearing the jeans for eight hours a day, five days a week over six weeks, 69 per cent of the panel claimed that the appearance of their thighs had improved," according to an article in the UK's Telegraph.
But the facts of this study aren't clear. Was there a control group? Who would wear the same pair of jeans every single day? We consulted a few experts to see whether these anti-cellulite jeans are really worth their salt.
"It's impossible to for an anti-cellulite product to work through jeans. The doses needed can never be delivered this way," Dr. Esra Ogru told Yahoo! Shine. "As a skin expert and a molecular biologist there is no data or science to support these types of products. They purely rely on marketing without any credibility."
Other experts however do say that wearing "tight" materials, anything that is "squeezing cellulite" while you wear it will in fact produce a temporary improvement in appearance.
Either way, the marketing campaign is about to begin, and this could either go extremely well for Wrangler, or it will be a flat out bomb. There won't be a middle ground on this, people will either love or hate them.